For young people, taking care of the planet simply seems OBVIOUS. But for the rest, being greener is still optional. It is URGENT to cool down this problem. That’s why Presidente the greenest beer in the Dominican Republic, intervened one of the most visited places to drink with the choir: “El Colmado”, a Dominican cultural asset that is still not green enough for the future of the planet.
We challenge people to keep the groceries lit on the dance floor by turning up the kinetic energy level. Because store to store we transform the culture to be able to say that we are proudly green as Presidente’s.
